Really…. What is Home Staging???

We can not tell you how often this topic is misunderstood by all parties involved in a home sale. We continuously remind our clients both agents and homeowners, yet it is a difficult concept to grasp unless visually presented. In today’s blog we will cover the topic head on with an article titled ‘What is “Home Staging” and How Does it Help Sell My House?’ written by Lori Matzke back in 2002 for And Lori’s introductory phrase could not be more suiting… ‘“Home staging” is not a new term.’

This is no longer a home you live in people. We have to clean up and spice up your home before showing to attract new, potential buyers looking to swoop up your property for themselves. In Lori’s article she focuses on a few key items which are crucial when deciding to place your home on the market and hire a Home Staging team:

‘First Impressions:

As the real estate industry often stresses, the first impression is the key factor in selling your home.  Typically,” says Jan Van Horne of Coldwell Banker Burnet Realty in Eden Prairie, Minnesota, “a potential buyer has made up their mind ten seconds after they step in the front door.  They were already forming an opinion as they pulled into your driveway!” That really doesn’t leave too much room for fault.

“To achieve the greatest possible outcome,” Jan adds, “a home should always be presented at its best the first time around.”

Finding a Professional”

You find and select a professional home stager much like you would find any other professional service. Ask around and get referrals. Check with your real estate agent. A number of larger real estate companies offer access to a listing of professional home services in your area. These individuals and companies have often already been pre-screened by the real estate agencies or their agents.’

She also goes on to cover costs and agent participation throughout the process. Our job and every home stagers job is solely this: “Professional home stagers are practiced in the art of preparing a home for resale.”

For Lori Matzke’s full article visit this link:



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