This might be by far the most difficult question to explain in our business. Although both Interior Design and Home Staging might sound similar by nature, we’re here to tell you they are almost complete opposites. Both being services in which we provide, yet one much more personal than the other. We will break down a bit on how the process works by definition.
Interior Design is defined as “the art or process of designing the interior, often including the exterior, of a room or building”. An interior designer is someone who coordinates and manages such projects. Interior design is a multifaceted profession that includes conceptual development, communicating with the stakeholders of a project and the management and execution of the design. (http://en.wikipedia.org/wiki/Interior_design)
Home Staging is defined as the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want. (https://en.wikipedia.org/wiki/Home_staging)
This video provided by Bravo/Vimeo was a scene from Million Dollar Listing New York where Cheryl Eisan (of Interior Marketing Group) explains her vision and process to Fredrik Eklund (Real Estate agent). We face similar agents and clients all the time (hehe!)
Okay… Here is how we can hopefully get everyone reading this post understand. Both are tremendous investment, but in a very different way. Interior Design is for the Homeowner. This service is supposed to be very personal to make you feel like your home (because it is). Home Staging is for the Real Estate agent or Investor selling the home for the Homeowner. This service is is supposed to be neutral to attract all potential buyers. We must depersonalize and declutter the home so anyone who views this property can envision themselves living int he home. I guess what we’re trying to say is this…. Interior Design is meant to be personal, and Home Staging is not. Once everyone can grasp this concept, the world will then be a happy place!