Divas Corner: The Birth of eDesign

About 5 years ago I remember reading an article in Elle Decor about the Art of e-Design that I found extremely interesting even though I was not in design at the time. I was still a collage student attending the Fashion Institute of Design and Merchandising in downtown Los Angeles as a merchandise marketing major focusing on product development, public relations and social media. I never dreamed that one day I would somehow end up owning my own business in a field like Interior Design. For a 25 year old (at the time) this concept then and still makes perfect sense considering the way the market has swayed over the years and how my millennial generation is changing the business game.

Even though things make sense at first in our minds, we slowly begin to see why some things aren’t as perfect as they seem. For any business that requires to build a foundation and bond with your client this may not be the easiest task to perfect, but it doesn’t mean that it is impossible either. Knowing your market is key in order to make this service successful as it can be. eDesign is a great and affordable alternative to full home design which requires a lot of time and money. A simple alternative for the millennial who enjoys doing tasks themselves and only wants to pay a fraction of the cost, but needs a bit of inspiration or direction to get started. They don’t need to build a bond or foundation. They don’t have the time. They want to get in, get out, and be done with it. That is the beauty of a service such as eDesign. The older generation isn’t afraid to spend a few bucks and take their time with the full interior design process. They like to be involved in every step of the way and feel that they are getting their money’s worth that way. They rather pay big bucks to have a professional come into their space, pretty much suggest to them (based on their needs) what in their opinion is what needs to be done, and allow the designers to make all the final decisions because they are the experts. For a client like this eDesign would never work.

*photos courtesy of Stellar Interior Design*

eDesign is a very specialized niche that can attract the right consumer if marketed properly, which I find very few firms actually offering this service. This can even work in a scenario for out-of-state clients as well. Or say your client in your city is relocating to a new city for a job opportunity. They get there and are so overwhelmed with get situated in all aspects of life the last thing that they want to think about is setting up their new apartment or home. Well that’s where eDesign and The Divas can come in. This might take a few more hours and a little more creativity since this will be dealt with over thousands of miles from different states, but its nothing we couldn’t handle. That way we take the stress away from a move and get your space feeling like home as soon as possible for our client.

Today, we don’t see many interior design firms that offers this type of service and I’m not sure why. Maybe they are scared of the problems that can arise because this process isn’t always performed or executed by the “professional”. Or maybe its the lack of relationship that is being formulated between us the professional and our clients. The older more established firms will most likely be the ones who feel strongly about those aspects. But that doesn’t mean us younger, up and coming firms can’t change the rules. That doesn’t mean we can’t take an already existing formula and rewrite the script. That’s what business is all about. Finding what consumers want and do it to the best of our ability. Never be scared to try and fail. Because failure is never the end of the road. Its only the beginning.

Much love,

Den the Diva

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